Keyword planning and strategy go a long way. In our SEO strategy blog post, we explain how to use the Google Ads Keyword Planner, a … Read More
I’ve used the aforementioned trick many times and I can tell you that it’s really nice to see your sites in the top positions, even though all sites below you have a more aggressive exact match backlink profile. In fact, I recommend using partial match anchor text as much as possible when building keyword-targeted links, especially when linking to content pages. While you have no power over the anchor text that other parties use to link to your web content, you can apply the following SEO best practices when placing internal or external links on your website. Most of your anchor text pointing to your sites should be generic or brand-specific, and only a small percentage of your links consist of keyword-rich anchor text.
The easiest way to optimize anchor text for SEO is to simply make sure that anchor text uses descriptive keywords to accurately describe the page or idea you link to. SEO optimized anchor text is short, not universal, and related to the page to which the link is linked. For catalogs or online citations, the most natural anchor text you can use is brand links, naked links, or universal links, such as “click here” or “visit website.” If you can mark links in the content body, please use multi-keyword anchors.
Using a few words, your anchor text should correctly describe the linked page, as well as highlight the specific word or phrase that users should click on. Insert links into relevant content and place your main keyword next to the link. Don’t add keywords, always diversify your anchor tag types, and only link to highly relevant and trustworthy pages.
Part of your SEO strategy should be to link to the most relevant information page you can provide. Highly relevant links can increase your chances of ranking for keywords related to their topic on the original and linked pages. Compared to links to irrelevant content, links to content related to the subject of the original page may send a stronger signal of relevance. For example, when clicking a link to a coffee shop website, a page about the best latte coffee in Seattle might give Google a better signal of relevance than clicking on a website with pictures of small animals.
Search engines look at different variations of the anchor text used to link back to the original article and use them as additional indicators of the content of the article and which search terms may be related to. When Google determines what a particular URL is about and which keywords it should rank for, one way is to look at the anchor text used to link to the page. Google has always used anchor words to understand which pages will rank for the correct keywords. Although Google claims to use anchor text to obtain the context on the page it links to, search engines have never been transparent about the weights of certain anchor types given in their algorithms.
More importantly, we know how many of these links require branding, precision, partial, nudity, and generic anchors. If we divide the total number of backlinks that need to be built (400) by 12, we know that we need 33 backlinks per month to reach our goal of being in the best position on the SERP at the end of the annual event. … Search space type competitors average number of backlinks on our page 9.3K 8.9K +400 Named 42.5% 48% -5.5% Naked URL 7% 4% + 3% Exact match 11% 13%-2% Overlapping 32.5% 18% + 14.5% Normal 7% 17% -10% Now we know approximately how many backlinks are needed to reach one of the first three search results for the selected keyword. The average anchor text ratio of the top three competitors Total backlink type total percentage 9.3K Named 42.5% Naked URL 7% Exact match 11% Overlap 32.5% General 7% Finally, let’s compare these averages with our landing page’s The values are compared to find the space.
Partial match anchors include the key phrase along with other common, random, or stop words. Partial match anchors use text that includes a variant of the target keyword, as well as general and stopword terms.
In other words, if the actual anchor text turns out to be random or unrelated to the linked page, Google will look at the text around the link to figure out what the page is about. The anchor text uses a general phrase that does not provide useful context about the topic of the linked page and often acts like an anchor to an action. Typical examples include “click here”, “more details”, “this website”, “this page”, “go here”, etc.
If you want your reader to know the subject of your link, the best way is to link an important sentence in your text, such as a group of verbs or nouns. That way, they’ll have a good idea of what the next page will bring, and you won’t have to create extra words to get your message across. You should avoid using just one verb as it is often not descriptive enough.
Because of this, you may also want to avoid using the same anchor words throughout your text, even if you link to different sites each time. You don’t even want all the anchors to match exactly (if you have 100 links and they all use “cheap shoes” as their anchor text, that’s not good either). You have no control over how sites link to you, and if most sites decide to use the same basic descriptive anchor text when linking to you, you can imagine how that would increase your exact match rates. I’ve seen this quite often in nature, and I wouldn’t bother with it if these connections were completely natural.
Internal links are links from one page of your website to another page. Search engines use external anchor text (the text used by other pages to link to your website) as a reflection of how other people perceive your page and what your page might be. If many sites believe that a particular page is related to a set of specific terms, the page may rank very high even if these terms do not appear in the text itself.
People tend to link to content using a domain name anchor or page title. Since anchor text is an important element in evaluating the relevance of content, some SEOs try to abuse link building by presenting targeted anchor text on a commercial scale and getting links with the same anchors. Since Google looks down at generic anchor text, any page with this type of link can be positioned lower in the search results. You lose the ability to convey link relevance to your landing page every time you use generic anchor text.