PETA announced Friday that it will sue Google in a civil suit over the company’s use of its PETA Link shortener.
The company said it plans for the lawsuit to go forward, and that it is considering filing an antitrust lawsuit against Google.
The search giant “has been a major player in the food and agriculture industries for decades,” said PETA President Matt Wood.
“The Internet is a huge opportunity for PETA to make sure our food is safe, affordable and just.
And if it’s not, the public will see how seriously they take the dangers of genetically engineered crops.”PETA will also file a complaint in federal court in the Southern District of New York, and has said that it intends to use its legal actions to force Google to take action against other websites, including those promoting GMOs.
The group has said it has launched more than 1,000 legal actions against Google over the past decade.
The Google+ photo service is the companys most popular link shortener, with more than 9 million photos uploaded since its launch in 2011.PETA’s petition says that Google uses PETA’s link shorteners to “directly link to and/or link to PETA content,” without paying for it.
“The PETA link has become a tool for Google to direct its search engine traffic to and promote their own products,” the petition reads.
“In doing so, Google has violated PETA, the Animal Welfare Act and the FTC Act.”
Google, which has been in the news lately for the death of Harambe the gorilla, has been widely criticized for its links, which include animal rights, animal cruelty and racism.
It has also been the subject of accusations of being an animal rights group.